KEY ROLES & EXPERIENCE
-
Global head of marketing and communications at Entre.One overseeing branding, media planning/advertising, social media, influencers, email campaigns, promotions, events, PR/media relations, engagement, CRM, and analytics.
-
Oversaw marketing for EDGEtv, an adventure lifestyle streaming service, and developed operations plan, product roadmap, and programming strategy.
-
Liaison for the intersecting worlds of entertainment and emerging technology at The Walt Disney Company.
-
Responsible for streaming, live, and convergence initiatives at Playboy.
-
Branded Entertainment projects: Apple, Heineken, Patron, Alaska Airlines.
-
Instrumental in launching Ignite, a premium cannabis lifestyle brand, across California and Nevada, and CBD products nationally e-commerce operations.
-
Founded one of the first interactive production companies in Los Angeles, developing and producing marketing projects for major film studios.
-
Event planning & production: Disney, Television Academy, Ignite, E3, CES, SIGGRAPH, NATPE.
-
Westside Digital Mix (Founder): A monthly informal networking group for digital media & entertainment professionals who live and/or work on the Westside in Los Angeles.
AREAS OF EXPERTISE
-
Web3/Metaverse and VR/Immersive development
-
Launching New Emerging Media Products
-
Branded Entertainment & Content Development
-
Building Digital Streaming Networks
-
Bringing Audiences to Content
-
Bringing World-Class Talent to Projects
PROFESSIONAL ACTIVITIES
Television Academy
-
Emerging Media Programming Peer Group
-
Television Academy Foundation (Judge): College Internship Program; College Television Awards
-
Interactive Media Peer Group (1999-2022. Founding Member)
Executive Committee. Working Groups: Events*, Cybercast (Livestream)*, Emmy Awards ( *Chair)
-
Event Producer
"Platforms, Publishers, & Producers: How to Produce for the Next Generation of Television"
"Media Think Tank Series – Television’s New Stars? Product Placement in Television"
"The 21st Century Living Room: Who Will Own What?"
Producers Guild of America
-
New Media and Events Committees
-
Webinar Producer: "Adapting Narrative Podcast IP for TV & Film"
NATPE (National Association of Television Programming Executives)
OTT.x – connecting and nurturing the OTT ecosystem enabling innovation, collaboration, and competition
Westside Digital Mix (Founder): Informal networking group for digital media & entertainment professionals
Speaking Engagements: Writers Guild of America, UCLA, Whitworth College, Hollywood Film Festival, SIGGRAPH
OPERATIONAL APPROACH
-
Deep understanding of cross-functional operations in the multi-platform content & interactive media spaces with a clear focus on deliverables from development and production to distribution and marketing, and a meticulous eye for detail across the ecosystem.
-
Big-picture creative and strategic thinker, able to turn big ideas into meaningful action that drives results.
-
Integrated marketing and earned media background with experience bringing data/analytics, audience insights, creative, content, digital, owned & paid media to deliver truly impactful marketing strategies.
-
Committed to the nurturing, inspiring, and growth of talent, driving new and organic business growth, and instilling a strong collaborative environment that allows team flexibility to adapt and the creative thinking to innovate.
